The Pros & Cons Of Using The Amazon Associates Program

The Pros & Cons Of Using The Amazon Associates Program

Every newbie blogger that comes through my site wants to learn how to make money as an Amazon Associates.

I’ll admit to it myself, it’s great and I’m a huge fan of it.

It’s a huge opportunity for newbie and pro bloggers alike and it is super easy to join.

I’ve been making making money with Amazon for the past 2 years now and it has become one of my main sources of income.

Today I would like to discuss some pros (and cons) of using the Amazon Associate Program.

While it is great (for many reasons you’ll see below), it does have some items that needs improving.

If you are wanting to start as an Amazon affiliate, I suggest you take a look at this post, it would help

you understand if this affiliate platform is right for you.

The Pros & Cons Of Using The Amazon Associates Program

The Pros & Cons Of Using The Amazon Associates Program


A World Wide Trusted Brand

Everybody knows about Amazon right? It is the biggest online retailer for every imaginable item on the face of earth.

One of the hardest things you need to do to make money online is to get people to trust you. If you send them over to Amazon, the trust is already there.

This gives you much higher conversions rate when you want to sell something.

Safe, Secure For Both Parties

One thing I love about Amazon is the fact that they are secure and safe for both parties.

As a customer of Amazon, you are guaranteed safety and privacy with your CC numbers and purchases and as an affiliate, I also feel very safe that my earnings are there and I will get paid.

You’d be surprised how many affiliate programs usually end up closing down without paying their affiliates.

You can rest assured that this won’t be happening with Amazon.

Products Added To Cart Have 90 Days

Once you send a customer over to Amazon, if they add an item to their cart, you have 90 days until they make a purchase.

Not only that, but if they don’t buy the product but end up buying something else, you still get that commission!

Even if it’s completely unrelated!

A Constantly Updated Marketplace in Every Niche Imaginable

Whatever your blog topic is about and what you want to sell, you will find it on Amazon.

Anything and everything can be purchased from there, starting with a carton of eggs all the way to a $100,000 Rolex and more.

If you’re just starting out and have no idea what you want to sell, simply go to Amazon, type in your niche and watch as thousands and thousands of products in the subcategories of your niche show up.

Amazon is also constantly updating the marketplace with new products and removing items that don’t sell. Which leads us to another benefit of using the Amazon Associates:

If It’s On Amazon, It Sells

If you promote a product from Amazon, you can rest assured that there is an audience out there somewhere that is willing to buy it. Amazon are not going to feature products that do not make them money.

Your job as a blogger and an affiliate marketer is to find the audience that want to buy such items and direct them to Amazon, they will take care of the rest;

State­-Of-­The-Art Sales Funnel

Amazon has perfected the art of selling, in my humble opinion’ they are the best at selling online.

The whole website is designed for one thing: to sell.

From their “One Click Buy” button to the string of promotional emails you get after you check out a product, the infrastructure is there to make money!

As an affiliate, this is your biggest tool because you are literally leveraging the world’s best sales funnel to make money.

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Link Cookie Lasts For 24 Hours

In the “pros” section, I’ve mentioned how the cookie lasts for 90 days if the customer adds the product to their “cart”.

While that is awesome, if your customer does not add the item to his cart, you only have 24 hours for him to come back and make a purchase.

While this is understandable, since Amazon is a popular site where customers are being driven there every day, 24 hours is not a lot of time.

Most other programs allow your link to be valid for 30 days minimum, but Amazon doesn’t play by “the rules”.

As I’ve said though, Amazon has the best sales funnel in place so with their techniques, if the customer really wants to buy, he will buy within 24 hours.

Low Affiliate Payouts

The minimum you can earn as an associates is 4% going up to 8.5% commission.

This is not a lot by industry standards, but again Amazon is a giant and it does not follow “industry standards”.

You start off each month with the 4% rate but the more you sell, the higher your commission grows.

Check out this chart for the official numbers:

The Pros & Cons Of Using The Amazon Associates

Anything less than 10% is low when compared to other affiliate programs but obviously, none of them have the same power and reach as Amazon

No PayPal (As Of Today)

This is killing me.

I have no idea why Amazon doesn’t implement the PayPal option to pay their affiliates.

I have a little theory about it though: PayPal is owned by their rivals eBay.

However, I’m sure Amazon is strong enough to build a similar service like PayPal or at least make it available in spite of their competition.

I live in Europe and my check takes me about 3 months to receive and cash in! Not cool Amazon!

There are a lot of people asking for it so fingers crossed they will implement it soon.


Thank you for reading my post. I would like to thank Harry for allowing me to submit this guest post on his amazing blog.

For more information on how to make money as an Amazon Associate, please check out my blog.

Also, I would love for you to read a story I’ve published recently showing how a friend of mine is making $10,000 a month with Amazon. <­ It’s a MUST read!

If you have any questions, be sure to leave them down below. I’ll be jumping in the comment section and answering your questions right here.

Thanks again! Till next time.

Chris Lee

So this was a guest post from Chris Lee over at (got to love the name!), a really fantastic website full of really actionable & interesting information.

This includes his updated Wealthy Affiliate Review for 2016, and if you are just starting out; Wealthy Affiliate is really the only place you should be going to learn the ropes.

I want to thank him for his time writing this post and want to urge all of you to get out there and get something started 🙂

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  • Harry! It was a pleasure writing for your blog and I would love to come back again and do another one.

    Thank you for the opportunity.

    Chris Lee

    • Hi Chris, thanks man and really appreciate you asking!

      Just goes to show that a simple comment post can lead onto other things!

  • The “add to cart” cookie is 90 days actually, but only for the product in question, even if they buy other items. The 24 hour cookie is universal and a much better cookie in most situations.

    Good summary of the pros and cons though!

    • Hi Dom, thanks for the update! I have changed that in the post.

      I have found that using the add to cart option is usually only a good idea if you are certain someone is going to buy that product, otherwise I think it would just piss them off…I know it would annoy me!

      For example, I have one super, super specific long tail keyword that gets me the bulk of my traffic (along with its variations), and I figured that if someone is coming to the post after using this search term – think “best…under…”, they will be buying it. Add to that point that the product is very specific and I also spent a very long time researching and writing the content.

      However you are right, the 24 hour cookie tends to ensure a more natural mooch around Amazon and possibly mean a customer ends up adding in several things to their cart gaining commission on everything!

  • Very thorough review of the Amazon Associates programme. The commission may be low but people buy in bulk so it sure adds up. I’m also from the UK here and use Payoneer which is super convenient and no wait time (3 months is crazy) for checks!

    • Hi Ash,

      Cheers for the nice words man, appreciate it 🙂 This was actually written by Chris Lee who runs a really fantastic site that I would thoroughly recommend you check out, (link in the post).

      Whilst the commission is certainly lower than other places, I really like the program because it is a great thing to scale and more importantly, it makes life that bit easier which is kind of what we are going for in this game.

      Payoneer is great, but but it gets annoying after a while because it won’t let me send the funds anywhere else, although I have attached it PayPal which helps!

      ANyway, really glad you enjoyed the post and make sure to keep in touch 🙂