I am aware of such things.
What a peculiar opening for an internet marketing blog.
But there is a reason for this. It seems that more than technical skill; you need to have a certain mindset to want to succeed in this game.
There’s something fun about it; you play the game and you try to win.
Winning means money, but than that it means validation. It means that the very thing you are obsessing about; is paying off.
The money is great and I want to live very well as a result and of course I also want everyone who I know to be in the same position.
But it is more than just money.
It’s a game…a hobby.
Something that has grabbed me and won’t let me go.
When did wanting to make money online become a full time hobby!?
I will quibble over spending $5 for a pair of socks, but think nothing of spending $500 on software!
It has taken hold and will not let go!
“As for me, I am tormented with an everlasting itch for things remote. I love to sail forbidden seas, and land on barbarous coasts.”
What am I on about?
Well you know, I am member of quite a few different online marketing groups and forums etc and I overwhelmingly notice people in need of help to even just begin!
It can be pretty tricky to just get started, but the thing is, once you have made your first $, it starts to become addictive.
In fact, for me it has become a hobby of mine and something that I am a little bit obsessed with. I am now 100% certain that I will be making my living online as soon as I can become more proficient and efficient at actually bringing in regular money.
Now I have had my fair share of success and failures, (mostly failures), but the point is that I want to keep going because I know that from each failure comes something learnt.
From each expensive and useless piece of software tat I waste money on, to the bad links I have bought comes knowledge; nothing else.
It seems that nowadays, the key to online success is taking things slow and steady and making actually useful content.
If someone is on your site looking for a cheap r/c drone for his son’s birthday then you should give that reader exactly what they want.
Make sure that you give that example a list of the 5 best and make each option a winner.
- The best priced
- Most features
- Easiest to control
- Most add ons
- Steadiest with a camera
You get the idea.
Put them into a nice easy list and then give a short description of each.
Make your call to action nice and obvious and away you go!
Wait, is that it!?
Ah, you got me. So it’s not really that simple but rather bloody difficult and kind of confusing!
However one thing that keeps me going is the thrill of seeing money coming in, the learning and the technical aspects to it all.
Let me go through each one of these one by one:
So I am quite certain that anyone who says they are just doing this for fun; is a liar.
A liar, lar liar Jim Carrey from that film, what was called again? Oh yeah, Lair Liar!
I’m not necessarily talking about the lovely person who is just using their personal blog to document their wonderful life, traveling around Peru to see the world and treating it like an online diary of sorts.
No, those people perhaps do just enjoy blogging for the sake of blogging.
The people I am talking about are you and me.
The type of weirdo that will spend several days and weeks researching keywords for a website about Natural Ringworm Remedies just to sell a Clickbank product. Or even finding out about how to use a meat grinder effectively in order to get someone to buy a meat grinder though Amazon.
You see what I am getting at here right?
Basically, we don’t care all that much about the actual product we are promoting; we just want to make a sale and get some money in the bank to spend on beer.
You should still always respect your readers and understand that they care about the product.
Not caring and disrespecting are different things
Money is at the very heart of why we are doing this.
However there is another reason that I personally enjoy, and if you are reading Harry Vs Internet, perhaps you do to. What am I talking about?
Learning. Learning all about the ins and outs. What Google is up to, should I “blackhat”, “whitehat or “moneyhat“.
Just learning lots and lots of online based things.
Inflating One's Brainial Cavity
Guess what course I enrolled in recently.
Actually I have enrolled in many courses, (the most useful so far being Rank XL – aff link), but there is one that is seemingly unrelated, but it is really to sate my copious thirst for knowledge.
I am currently in the process of learning Digital Branding & Engagement from Edx.
It is really interesting (and free!), but the main reason I decided to give it a shot is becuase I just want to learn more and more about marketing and all of that good stuff.
I just love to learn and I know that you also do. Why else would you be reading this blog!
The thing is, I have a genuine interest in marketing whether it be online or offline. In fact I am actually a marketing manager for a medium sized elephant camp in Luang Prbang, Laos – don’t worry, our elephants are treated very well and have constant supervision by a professional veterinarian.
In fact let me list the types of things I am interested in, and see if they are similar to your interests, in no particular order:
- Making money
- Marketing – online & offline
- Search engine optimization (SEO)
- Link building
- How to rank a website
- Copywriting, (I am not a copywriter but I want to learn it)
- Building websites
- Science fiction
- Brand building
- Persuading people
- World affairs
Well I will stop there because the list will just go on and on.
Actually, let me know in the comments what kinds of things you are interested in learning about in the comments section below.
This kind of leads me on to the technical aspect of it all, (if you are on the bus and don’t want to fall asleep and miss your stop; I suggest you skip this step).
Total Technical Technicalities, Technically Treating Technicians Tactfully
Did you like that heading, I just made it up!
So waht do I mean when talking about the technical side of things?
- Other related and confusing website things?
Well all of them and more really.
If you are just starting out, then you should only be worrying about setting up a WordPress site in its most basic form, and then learning as you go.
However, once you become a little bit more comfortable with things, you can progress onto some of the more interesting things about building a website.
I will go through each of those points briefly, but I will not go into too much detail about them, but I will give you a link after each section to a website that I love and thoroughly recommend you also read…just don’t leave yet, read my post 1st 😛
Search Engine Optimization or SEO.
Nothing struck fear into my when I was just starting like SEO did!
It can be infuriatingly confusing when you start and can seem to be so opaque that you just want to throw in the towel. However the more you stick at it, the more you pick up and therefore the easier (and more obvious) it becomes.
At its most basic, it is just making sure your website adheres to some principles that make it easier for a search engine, usually Google, to crawl and show its users.
At its most advanced, it involves making sure you have quality links pointing at your site with relevant anchor text that all appears to be natural and “earnt”.
It also involves onpage SEO, often overlooked by most or not fully understood. You will read a lot about getting great links pointing towards your money pages, but without a properly optimized website; you will struggle to rank well.
It almost seems unnecessary to bother learning about these things if you are going to use a Content Management System (CMS) like WordPress.
However it would be a big mistake to disregard it completely. Of course you don’t need to be able to make an entire website from scratch using just HTML, but you really should learn some basic things that will make your life easier in the long run.
NOTE: Remember that whole on page SEO thing I went over a moment ago?
Well you will find that a basic knowledge in HTML and CSS will help you massively when optimizing your page.
For example, the best way to optimize; is to see your page as Google does. To so this you can right click on this page and click on the "view page source" option if you use Chrome. If you are using another browser, just find the option that has "page source" in it.
That, my friends, is how Google's little spider army sees your page!
HTML – HyperText Markup Language
The building blocks of a website.
If you know some simple commands, you will be able to improve your users experiences as well as helping yourself out.
– Title. Usually the thing you write in the Post Title bit of your post – this is NOT the SEO “title tag”
SEO Title Tag – If you are using an SEO plugin like Yoast SEO or All In One SEO, then this will be in the SEO options of that plugin:
– Heading 2, used to create separate sections. For example with this post, each section has its own heading and subheadings to create a logical hierarchy which makes it easier for a search engine to crawl and a reader to navigate.
– Heading 3, used to separate each main category into different, but related categories. E.g.:
Best Meat Grinders
Best Meat Grinders Under $200
Best Meat Grinders Under $100
Why Use A Meat Grinder?
Etc, etc. You get the idea.
I will give you 2 of the commands that I most commonly use with my websites.
- rel=”nofollow” – This stops a search engine from following the link to its origin.
This is useful for a number of reasons such as not passing any “link juice” and stopping a search engine from following an affiliate link, (to help you to reduce the effect of having an affiliate website which sometimes search engines frown upon).
- target=”_blank” – Notice how when you click on a link on Harry Vs Internet, it opens up in another tab on your browser? Well that is this command doing that!
This has the effect of keeping your readers on your website, lowering bounce rate, and keeping you in your reader’s mind.
You see, if I just linked away from my site to another very interesting website, you would be so engrossed in the new site that you might forget about little old me 🙁
CSS – Cascading Style Sheets
Have you ever seen a website from the 90’s? Well go and Google it after you have finished this post and you will see that they are pretty…bare bones!
What CSS does is to make your site look pretty.
You should understand some basic things about it because it will help you when you want to reposition something on your site even if your theme doesn’t include an option. I mainly use it to change the color of things to how I like it.
I will not go into too much detail here because it is a bit complicated and I am still learning about it myself.
However, it is a way in which it make your website nice and easy to navigate for both search engines and also humans, as well as being a way to recycle “link juice” around the related pages.
Why Did I just go off tangent there and start detailing all of those things?
Now do you see what happened with that whole post?
This was for 2 reasons:
- I didn’t really plan this post that well
- I want to get across to you how this whole online thing has become my hobby – This point is best!
I ended up talking more about why I enjoy making websites than anything else. In part because I also enjoy writing!
But you can see how making websites has become on of my hobbies purely by the excitement I have when writing about it.
Harry Vs Internet was created in part because I have learnt so much in my short journey, that I want to share what I know with you and hopefully help in some way to turn this kind of thing into your hobby as well.
I promise you that when you start to look at it in a fun way, you will really start to want to create more and more value and will slowly leave behind the attitude of wanting a quick fix of cash; and move more towards a long term mindset and want to succeed.
Online marketing is a huge subject and full of success and failure. By turning it into a hobby, it becomes slightly easier to just get on with the process of starting and earning.
The thing is, that when you only think about it as a business or a means to an end, then you will always be procrastinating. What if I do this? How many links? What theme is best for Amazon affiliate/ AdSense/ Clickbank?
When you start to treat it like a hobby, you will start to become interested in the nuts and bolts and want to teat things out to see what works the best etc.
In order to test, you need to start.
So turn your online activiteis into a hobby and just go out and start something!