So you want to learn how to optimize your website for search engine optimization, eh?
Is This Post For You?
Even though the title of this post is pretty much as obvious as I can make it, I still want you to make sure that this is the kind of post you will be willing to invest your time in.
It took me a long time to write and I only want people who are super serial at making money online to read it.
The points below will give you an overview.
- Why website optimization is so important, but ultimately only part of the puzzle
- Why you should not get carried away with on page SEO and focus more on creating great, human readable content
- How even though I just made that last point, why you should also make it Google readable
- How your WordPress website should be set up properly
- What on page factors you should optimize for your content
Reading time: Medium
Why Is On Page Website Optimization For SEO So Important?
The question I get asked the most from people is:
“How do you get links?”
The second most frequently asked question is:
“How do I optimize my WordPress website for search engine optimization?”
The answer to this really has 2 parts to it:
- Website optimization
- Content optimization
Both of these factors are important and both must be answered for us to get a fully optimized website that Google can understand properly, but also is perfectly readable to humans and delivers great content.
Let me tell you something:
When I first started building websites and then onto trying to make money online, I used to focus 100% on just making my website look good to Google.
Whilst I didn’t do crazy things like keyword stuffing and so on, I did tend write my content in a very unnatural sounding way.
Well that is to say unnatural to humans but natural to Google!
However it soon dawned on me that many of the websites I had made, were either not ranking at all, or if they were, the bounce rates were 90%+, (for those who don’t know; that is really not good at all).
From then on, I started to read some more legitimate websites about how to correctly optimize my websites.
It was after thoroughly researching for many hours of the day, (I am an SEO bore), that I found out the 2 parts to full website optimization glory:
Website & Content
It is these 2 things that I will focus on for this post.
How can website optimization affect ranking?
However, I have seen real life results from my recent 2 Amazon affiliate websites after jigging things about and doing simple things like changing the permalink structure (I will get to that later), to slightly more complicated things such as finding LSI, (also later) keywords and sprinkling them into the content to create relevancy.
In fact, a lot of what I will be talking about in the content section will be from my own research and in particular, information from Backlinko.com, but in 1 place so you can bookmark this webpage and refer to in the future.
In fact, I recently downloaded the Official Google Guide to Search Engine Optimization which you can find by sharing this post:
Why You Shouldn't Get Carried Away With Content Optimization
But, but, you need get your content properly optimized in order for Google and some the other lesser search engines to be able to read it and then let you know how wonderful you are by bending you over caressing your buttocks.
So that you will rank number 1 and then all the Amazon commission checks will come rolling in and you can live in a massive house with a boat that has electric eels to power it and many sexy ladies, (or men if you are a lovely lady yourself, I wish there were more in this game), to touch you in the places you love.
That is how it works, right?
Well let me tell you a little, very well known secret that isn’t really a secret at all:
It doesn’t work like that!
If you are only thinking about Google…and the others…then you will never see any kind of big fat commission check.
But Harry, do you ever see big fat commission checks? Who are you to talk like I know this kind of shit?
Well I am working my way up to that, but right now I have a very nice little Amazon site making me money and also another on its way to first page nirvana.
So back to the point!
Why you should not go crazy optimizing for the search engines.
Let me paint you a picture:
You are hawking the best retro Battlestar Galactica toaster under $150 and you have your website set up exactly like a heartless machine, like a Cylon would love to read and process into stupid 1’s and 0’s.
You have thrown some luscious links its way and are now starting to crawl up the slippery Google erection to the top 3.
You are starting to get a slack handful of visitors coming your way, but you start noticing something very weird in your analyics account.
You are seeing a bounce rate of over 90%, an average read time of under 5 seconds and an average pages per session somehow in a 0 point something state.
What the flipping heck!
You have spent all that money and time getting it up to the top; only to see the very people you are targeting not staying on your website long enough to actually click on an affiliate link.
Those wretched beasts.
“How dare they”, you shriek, arms aloft like a mad wildly flailing inflatable blow up figurine.
Stop, look and listen
I will tell you right now what is going on, my excitable friend.
You are experiencing what I like to call, “This isn’t what I wanted” syndrome. Alright, actually anyine can call it that I guess, but the point is this:
The people arriving at your site are not digging your content.
Now, there are various reasons for this including:
- Too many words at the beginning that are distracting
- Unnatural sounding content, i.e. only written so that you could fit your keywords and LSI’s in
- Not sounding like you care about what your reader actually wants.
In regards to the last point there, it is very important to make your visitor feel welcome and also make them feel very smart by choosing the right website to click on.
For example, if you really were selling Battlestar Galactica toasters and your content sounds exactly like it was written by a Cylon, (the main antagonists in said TV show if you were wondering), then perhaps your audience will think that you have lured them to your site only to take their money.
Of course you have let’s be honest, but you don’t want them to know!
Even worse is if you really sound like you don’t have any kind of clue about the product you are selling. If you don’t know about the product you are advertising, then you should research it thoroughly.
Too lazy for that, then outsource, my friend.
If you want to sell things on your website, whether it be affiliate offers or real products or whatever; you have to speak like a human being talking to other human beings.
How to optimze your website content? Do the above ^^^.
However, Why You Should Still Think About Getting Your On Page SEO Right First Time
I know, I know.
After all of that reading I am now telling you that you should also get your on page SEO right. What am I , some kind of crazy?
But really, it is a bit of a weird thing.
We are told all the time to just write naturally and make sure that your audience can understand what is going on etc, etc.
Whilst this is true, I personally think that it is also important to make sure that your content is correctly optimized for both human and machine.
You see, whilst your wonderful, eloquent writing for us overdeveloped chimps is all good an well, how is anyone supposed to find your site if the machine world can’t understand what it’s about?
The good thing about writing for a machine though, is that it is actually more simple than you may think.
- Find your keyword that ticks all of the keyword boxes
- Use that as a base to write around
- Research your subject like a pro
- Include your keyword in the title in some way, (for example my keyword for this post is: How To Optimize A Website, but you see how I used it for this post)
- Make sure to include it in the title tags, (usually the title for most WordPress themes, but make sure to check this)
- Drop you keyword into the first 100 or so words
- Type your keyword into Google search, scroll down to the bottom related searches section and gather the connected ones up, (these are your LSI’s)
- Sprinkle them throughout your post where natural and also add some variations
- Plop your keyword into the final 100 or so words
- Eh Viola! Your Google optimized content is served!
Well as usual,there is a bit more to it than that and many marketers who are far better then me may advocate other methods.
However this seems to work well for me so I don’t care what others think.
Actually I do care, and this kind of thing is constantly evolving so you always have to keep an eye open.
I will just quickly mention 1 more thing here that I will go into more detail in another post; but when you are building links to your post, make sure to use your main keywords as anchor text sparingly, your LSI’s a little less sparingly and mix it all up with some related but somewhat ambiguous anchor text.
And that is pretty much all I do for my websites.
I may do more or less depending on certain factors such as keyword difficultly and so on, but I don’t really bother with keyword density % and anchor text ratios and so on.
Just be cool, be natural and you will slowly rank if everything else is done correctly and comes together in a nice ball of ravishing ranking!
What Is An LSI Keyword?
Basically, an LSI (Latent Semantic Indexing) keyword is something that a search engine will use to create relevancy and connect to your main keyword.
For example, if I have a post about Fish Tank Heaters, Google may not know what kind of fish tank heater you are talking about and you may not get fantastic results with your keyword.
LSI’s help Google to connect things together a bit better and then it can put your content in the relevant search results.
They are very easy to get, and all I do is to type my main keyword into the search box, scroll down to the “related searches” section and find the ones connected to my main keyword:
It is a bit more complicated than that, and if you want to really geek out, then I suggest reading this post.
I didn’t because I don’t care.
I just want to make money.
But you should.
How To Optimize A Website Using WordPress
Whilst optimizing your content to rank in the search engines is very important, I would say that it is arguably just as important to correctly optimize your WordPress website so that everything is nice and smooth.
Like a shaven monkey about to be launched into space.
I have written in length about how to make your own WordPress website, so I will keep this section brief.
These are the main things you need to do in order to get a nicely optimized website ready for machine & human consumption:
- Log in to your back end
- Go to Settings ->Permalinks
- Change the marked permalink option to Post name
- Go to Setting -> General
- Change your Site Title & Tag Line to your website name and what your website is about, e.g. Site Title: Harry’s Cookie Cutters & Tag Line: The Best Cookie Cutters On The World Wide Web!
- Install the plugins: Jetpack & Yoast SEO and configure, (check out this post for full details)
- Delete the standard pages that come pre installed with WordPress such as: Hello World page & This Is A Post post
- Bing, bang, bosh, you are ready to rock!
There are other things that you can do later on, like configuring your 404 page to work for you instead of against you, but I will talk about the 404 in another post because this post is already way too long.
Summing It All Up
This was another very long post and for that, I either apologize/am happy if it pissed you off/helped you with how to optimize a website correctly for search engine bondage.
There are many other, way more complicated methods you can use to get your website and content super smooth to slip into Google’s rear end, but I don’t know them yet because as I keep telling you:
I Am Not An Expert!
I experiment, and from my tests I have found that these things tend to work well.
Hit me up if you hate/love me and want to yell at me/touch me in the comments section, and for any more in depth questions or other things, you can contact me directly, however if it is a general question then put it in the comments so that others can see and help.
Let’s all help each other out here, it’ll be fun :/
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