How To Overcome Analysis Paralysis

How To Overcome Analysis Paralysis

Let me guess…

You subscribe to a whole shit ton of marketing blogs and scour them in great detail, for any signs of updates to the Google algo, what themes convert the best, how adblockers will make people poor overnight etc, etc, etc, etc!

Am I right?

I will answer that one, yes I am right.

Why am I right? Because I do that!

I also know this to be a big issue for many people starting, because I get asked questions almost on a daily basis

Questions about such little, minute issues that I sometimes just have to be blunt and tell them to start something first, then get back to afterwards so I can help.

It is all too easy to get bogged down in things that don’t matter in the grand scheme of things, that we can forget to actually start!

Start Here

In order to get through this without further adding to your information overload, I will break down what this post will cover, here:

  • How I started
  • How to negotiate the vast, turbulent oceans of info
  • What to expect, in terms of how long it might take to make your 1st $
  • Capital aka money, and why you need to be prepared to spend some

2 Useful links to get started

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Now I am going to tell you something that you might not want to hear...

The Brutal Truth

Your first website is going to fail.


Sorry, but that is probably going to happen.

I can’t tell you how many websites I have stated and then have failed. In fact, one recent website failed so badly that it got punished by Google and got kicked to the wilderness of pages 6 and up!

In fact you can read all about it over at AuthorityAzon, where I wrote a guest post about just how badly I failed one time. Hint…very fucking badly!

I spent near $2,000 on this site. What a waste. Harry is stupid. Don’t be like Harry.

I am telling you this to hopefully assuage some of the fears of “but will my site fail?”

Yes. It probably will.

Now that’s out of the way, let’s get started!

Let me begin with a story

I am lucky in the sense that when I started out online, I just wanted to mess around with this amazing thing called the internet. I didn’t even consider making money with it, (or did I even know you could make money!).
In other words; I didn’t even consider money when starting out.
The very first website I attempted, was in the Pre CMS days, during the reign of Julius Caesar, when you had to get a book about HTML out from the library, sit down with a nice cup of tea and type out line by line some long strings that contained weird looking symbols.
I did this with a friend of mine and suffice to say, the website that came out of our brains was ass ugly. I mean really terrible.
Enough to make small children cry kind of ugly. Fugly.
We called it something like Smack The Donkey (we were around 15 at the time and exactly as dumb as it sounds), and it didn’t really do anything apart from load a static page with a photo of a donkey that took about 5 hours to download and then upload, and a couple of paragraphs about how we were internet pioneers and something obscure about donkey’s!
Image of a donkey
Where am I going with this, I hear you mumbling?
Well, me and my friend made something.
It wasn’t pretty and it didn’t do anything; but we made it! We were pretty chuffed with the results and pledged to make it into something super popular.
Of course it fizzled out after a few weeks as these things inevitably do. However the point stil stands that from our own brains, came this…thing. We gave birth to a website 🙂
Fast forward a decade or so to about 4 or 5 years ago, and I got into using a Content Management System (CMS) pretty heavily.
I mixed it up between the big boys of Joomla, WordPress and Drupal and out of all these CMS’s, I – like most other normal human beings – found WordPress to be the easiest.
Therefore I settled on that.
Now, what has this got to with analysis paralysis?
Good question, I like your moxie and I can ramble a bit so let’s get to the meat of this post. 

The Meat

It is so unbelievably easy to create a website today, that most people with a functioning brain can do it.

This is a great thing, it really is.
We live in an age that we now all have the potential to help others and have a chance to profit from doing so!
However now that the server side technical side of things has been somewhat negated due to WordPress, it seems that their is a newer technical monster to tackle: SEO

However before I get into some details about that monster, for the sake of brevity I will break down how to actually begin for you:

  1. Find out what the things that interest you; your hobbies. Write down a list of maybe 10 things that pop into your head.
  2. As soon as you have at least 10 ideas that you are somewhat interested in, you should go deeper and make sub list of related subjects. For example if one of your hobbies is running; think of another 10 things related to running and do this for each of your main points.
  3. The next step is to actually make a website and as I said; this is easy now. If you are at this stage and still struggling, you should go to my guide about making a WordPress website after you have finished this post.
  4. Don’t be scared to make a website. It will cost you a bit of money for a domain name and hosting, usually around $12 for a domain name and $3-6 per month for hosting. I use Bluehost for all of this and they are super easy to get started and very helpful. You could start a free website with Blogger and etc, but you should understand that if your blog gets popular, it is very difficult to move later on. It is just better to start properly and spend a small amount of money.
  5. THIS IS THE MOST IMPORTANT POINT: As soon as you have your website up and running; just start writing. Write for yourself. Don’t even think about what you think others want to read about, just write as though no one is reading. This will do 2 things:
    1. You will hone your writing skills to a fine point, ready for when you have real humans reading your stuff
    2. You won’t be worrying about every little detail and will learn to write for the fun of it!
  6. Once you are confident you have content worthy of real life humans; you can start looking around for affiliate offers in your niche. You can do this by searching the internet for: “Keyword” + affiliate offers – replacing “Keyword” with your actual keyword, e.g. “Samsung Play Store Apps” + affiliate offers.
  7. Otherwise you can apply to become an Amazon Associate whereby you send people to Amazon via an affiliate link and you get commission for every sale they make. This is what I do for 90% of my websites and it works pretty well.

If you like the sound of becoming an Amazon affiliate; you should check out my guide about making an Amazon affiliate website to understand the process.

Information Overload 😮

“Begin at the beginning," the King said, very gravely, "and go on till you come to the end: then stop.”

Lewis Carroll 
Alice in Wonderland





This guy is telling me to so this, but then that guy is telling me to do that!?!?!?!

Yeah, I know. I have been there, friend.

This is the natural course for a beginner to feel like this.

Let me tell you something real quick:

I live in a country called Laos in between Thailand & Vietnam. They speak Lao here.

I have been trying to learn Lao for over 2 years now and still can’t get my head around it. What a failure I am 🙁

But actually no, I am not. You know why?

Well, the other day I found a notebook that I was using to write down some vocabulary when I first moved here, and I suddenly fel happy.

You see, all of the words that I was trying to learn hen I first moved here, I find myself using effortlessly nowadays in basic conversation!

I am progressing at a pretty alright velocity, (still slower than I would like), but progressing nonetheless. 

Sometimes we can’t see our progress until we look in from the outside.

The thing is that we get so much information about so many different things, that we just don’t where to start and it can become a little depressing.

But you shouldn’t get bogged down by this. Just start. Don’t worry about anything and just start writing.

In fact, if you are saving up some money in order to buy your first domain name and hosting, just open up your laptop and start writing about anything.

Write about what you did that day, what you want to do in the future, what you enjoy, that pretty girl or handsome boy that you like. Anything!

Once you have honed your writing skill down to a sharp razors edge, writing about things that make money will be easy.

That eliminates the how do I start point!

SEO optimized website, content, wait where does that keyword go again?

I got way to stuck with this and I really concentrated way to hard on this point when I should have been focusing on making great content

My advice to you would be to…not worry about it right now!

If you really want to read up on it, you can check out my post about optimizing your WordPress website & content, but I advice that you stay away from that to begin with.

It is honestly not as complicated as you think.

All I do nowadays, is to find a keyword, which is a bit complicated, but you can check out this flipping fantastic post about finding keywords from forums, write up some great content then place in keyword a few times.

In fact my entire process goes like this:

  • Find keyword – (medium difficulty but takes a long time)
  • Research content – (easy but time consuming)
  • Write content without thinking about keyword – (easy once writing skills honed)
  • Look over where I can add keyword naturally – (easy, just use common sense)
  • Find closely related keywords and add them into the content where it makes sense – (find related searches at eh bottom of a Google search and use a few of those)
  • Add keyword into title in a compelling way – (can be a bit difficult, but see this huge list of great post titles you can copy & paste)
  • Make it look beautiful – (easy, I use Thrive Content Builder to create those lovely looking boxes and call to actions)

That’s pretty much it!

I do other stuff as well and it isn’t quite as simple as that, but that is the basic framework I follow when writing a new post. I won’t go into some of the more advanced things I do, because you don’t need to know them yet and I don’t want to overload you with yet more information!

I promise you that you will learn these things as you go along. This is really a learn by doing kind of game and you if you stick at it; you will learn fast 🙂

But...I heard something about conversion rates etc?

You are right to out me like that and make me lose my face :/ but the point I want to make in this post; is that things like what theme converts best and when to no follow a link or not or how to do an A/B split test, is only of any real use to people with a lot of traffic.

I don’t even have enough traffic myself yet to warrant worrying about any of this for the time being.

Conversions and the like matter a tremendous amount…to people with a website and traffic.

If you have neither then figuring out how to convert someone is kinda useless really.

Prepare your mind for a long battle ahead

“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter.”

Lewis Carroll 
Alice in Wonderland

At this point, I want you to know that it takes time to do anything.

Nothing online is made quickly and if someone is telling you that they are making money after 30 days online; they are lying.

If you are not prepared to put in the time and effort; you will not earn any money online. I want to be a cruel as possible here to make sure that you understand this.

Sometimes we never begin anything because we are worried about how long it will take.

Well, I am here to tell you that you are probably going to be looking at around 6 months to a year before your site starts to really take off. I long time I know, but this is just how it is.

You can check out my guest post over at the fantastic to see how patience pay off in the long run, you will be able to see just how long it took me to any kind of traction.

In fact, it took me 7 months of adding as much useful content as possible, before I made my first affiliate sale. 

Guess how much I made…


It took me 7 months to make that massive amount of money. From my own calculations and those of a NASA scientist, I figure that I made 0.22 per month!

But you know what?

Now I am making just under $2,000 per month after over a year of work.

Understand that I am not saying this to be a cocky piece of shit, but to show you that it takes effort and time. A lot of time.

Amazon Online Earnings

My online earnings from Amazon so far just to prove that I am not a lying, scumbag, dickhead piece of shit!


This section I am calling capital because if you want to be able to make proper money online; you are going to have to treat it like a proper business.

If you look at all of the big boys, you will see that they all spend a considerable amount of money in order to make a shit ton of money back.

In fact, I have recently started reading a blog called and the guy is making a serious amount of money from AdWords and some other ad networks. I am talking 5 figures a month here. But you know something…

He is also spending thousands of dollars to bring people into his websites and getting them to click on the ads.

The point in this section is that you are going to have to spend some money.

This does come with the caveat that you have to be careful with what you spend it on; but it is going to be inevitable.

For example, you can follow along with me as I make a brand new niche website which is fast turning into an authority site. I recently just spent over $300 on an infographic and outsourced a guest post to gain a nice link back. I also bought some very basic links in order to diversify my anchor text.

For the infographic I used a company called FatJoe which has gotten some really great reviews from all kinds of influential people, and the links I used my favorite company called The Hoth.

Don’t let all of this discourage you or frighten you away, but I want you to know that you will need to spend something sooner or later.

Hell, you are going to need a domain name and host in order to start properly and that is going to cost at least $70 per year if you do it right.

How To Overcome Analysis Paralysis


OK, so I hope that this post helps you out a little bit with the dreaded analysis paralysis.

I also understand the irony of having an over 2,700 word post about information overload, but the point here is not to learn anything new, but rather to just take action on something. Anything.

If you enjoyed this then please share the post and as usual you can leave any questions you have in the comments section and I will get back to you asap 🙂

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  • These are some great tips for getting started Harry!

    I tool failed miserably with several blogs in the past. I just launched a new one that I’m feeling really good about.

    Information overload and analysis paralysis are real. They’re some of my biggest struggles.

    You’re so right that it takes money to launch a blog successfully.

    I checked out Interesting stuff! I still haven’t decided how I feel about ads.

    Thanks for the tips!

    • Hi Eli,

      Thanks for dropping by and leaving a comment. To be honest, when you get past the first hurdle of bitter disappointment, you tend to develop thicker skin and a higher drive to succeed!

      With regards to Fat Stacks, I am also not really into ads so much and find it easier to go down the AMazon affiliate route, however that blog is still full of really useful info.

      The same goes for Rank XL which is predominantly about earning with AdSense, but you can get some really amazing information that will help with all sorts of online activities.