9 Guest Posting Commandments Thou Shalt Abide By

Guest Posting Commandments

Guest Posting CommandmentsI have 2 websites that accept guest posts and whilst I don’t have much experience with outreach myself, I have a fair amount of experience with…inreach (?)

So to that end I decided to put this list together detailing what I think you should do to get your outreach in order.

IT’S BLOODY DIFFICULT

Personally I hate outreach, (I know that I said I liked it before but I changed my mind), I get really nervous about it, then I end up procrastinating for about 2 hours and end up searching about Who would win in a fight: 1 gorilla or a pack of 3 wolves?

I get it and I am with you my brothers and sisters...outreach sucks balls.

This is exactly how I feel when I do outreach.

Some people love and more power to them, but it isn't really my cup of tea.

However there are some things that might make it easier...

Things You Can Do To Make Outreach More bearable and Reduce Your Fear of Rejection

As I say, I am actually in the position of receiving guest posts, so the following points are mainly my pet hates and the kinds of things that make me not even bother to reply:

Write or pay for a good post

It will get shared much more.

Not much more to say about this point but it is kind of related to all of the other points.

Don’t just do it for a link

most bloggers are pretty savvy about SEO nowadays and do you really think that a website owner is going to risk their site getting smacked down by Google just so you can muscle in an link like: “best dick pump expander” back to your shitty penis enlargement affiliate website? (Answer: no).

I know that it is kind of annoying because let's be honest here, we all want a juicy link, however if you go in with the attitude that you want to help the website you are submitting to, they are waaaay more likely to help you out with this.

I have actually let people get a nice in content back link because they were so helpful.

Be respectful

If the site is of a medium size and authority, (I guess like 100+ posts of decent content and DA 30+), then you had better believe that the webmaster has put in a not insignificant effort to get it to that stage.

Be slightly considerate and just follow their guidelines and put even the tiniest amount of effort in the grammar and layout.

Make sure to understand what kind of content that site actually puts out themselves

I.e. if they have a tech site, then make your guest post about tech or at least somewhat vaguely tech related.

You would be surprised the amount of times I get a guest post to my health site that is like: “Why you Should Buy the Best Running Shoes”.

That sounds great on the outside because running and health go together like a fart and a piss, but upon further inspection of these kinds of posts, they only want to shoehorn in their exact match anchor text, (see point 2).

DON’T USE A SCRIPT FROM AN IM WEBSITE

Seriously, I cannot tell you the amount of time I have read a blog post from like Authority Hacker or something, that gives an example of a script they use; only to be bombarded with emails using that script almost verbatim!

Please for the love of the guest posting script Gods, just write an outreach email that is somewhat original.

It really isn’t that difficult to come up with something and if I am getting these kind of canned outreach emails, you can bet your arsehole that other webmasters are.

Even if a webmaster is not au fait with SEO and SEO type blogs, you should understand that they are not stupid and the penny will drop soon enough and will make them fed up and possibly even consider scraping their write for us page.

Use something like Buzzsumo

I use the free option and just type in a keyword about something I think is interesting and related to their site, then see what comes out.

Then either I will research and write myself or hire a writer.

This way you should be able to see what is popular and then stand a better chance at getting a response.

List posts

If you are sending a list post; it had better be a good un’.

Honestly I have lost count at the amount of times I have received a post like: “10 Methods to Lose Weight”, and upon reading it, it is garbage like 1. Go running, 2. Jump about bit or whatever and it is just some boring, regurgitated shit that some dickhead has probably just copied from a website from 2002 and then placed into The Best Spinner.Anyway,

THAT’S NOT COOL and did I mention boring.

That said, I have received some pretty descent list posts that are obviously well researched, nicely written and had some care and attention put into crafting them.

Don’t use the same post for all of your outreach

I do have a premium Copyscape account and I know how to use it.

If I have to use up one of my 5 cent credits only to find out it has been plastered all over the web; I am going to be a bit peeved.

Provide value and you should be rewarded

I have published some really good guest posts from people and I have actually gone the extra mile for them in terms of promoting the post and also their website via my (small) list and (small but growing…like the product from point 2 really) social media channels.

The really good guest posts regularly get viewed and people actually visit their site.

So a great guest post can get you the coveted double whammy of a nice in content back link + real referrals.

Rant Over

So that is kind of my rant and now I am focusing on going full on beast mode in my outreach with some of my websites, it has been a valuable lesson to learn what a normal human webmaster thinks when they receive pitches.

There are more points but I just wanted to rant and cover the basics.

If you have any other stories about bad guest posting then you can let me know in the comments so we can all have a good old laugh and bumsmack about it.

My Most Ambitious Test

I'll tell you what sucks...

Having an established website making thousands of dollars a month and an up & coming site with massive potential; washed away from under your feet 🙁

This is what happened to me not too long ago, and it is really a story in ​not putting all of your golden eggs in 1 bastard basket.

In my case the basket was Amazon and they took back their basket and all of the eggs that I had accrued in it.​

However there is a sort of silver lining in this story.​

Reinvestment

Luckily I spent most of my profits in other online ventures and​ reinvested quite heavily. This was in part because I have pretty severe shiny object syndrome, but also because I am always acutely aware of the fact that you have to spend money to make money.

1 of the projects that I started when the money taps were open, was a health related website.​

No I am going to do something interesting here, and share the website with you guys so you can see just what it and what I will be doing.

There are a few reasons that I want to share this site with you , when I decided to hide my other niche site.

I will go through each point individually first before telling you the site...because I want to lower my bounce rate and increase the time you spend on this page :D​

  • I love you guys and I want us all to be able to help each other out
  • The new site isn't necessarily based around 1 keyword and is a mixture of viral, social posts and long form :Ultimate Guide" style sites
  • I think by sharing, you will also be able to see just what to do to get something up and running
  • This site isn't really the kind of website that can get negatively spammed etc

Because we are friends

You guys are either reading this for 1 of 2 reasons, either:

  • You are here because we are already connected somehow and you want to read what I have to write, or:
  • You are here because you typed in something peculiar to Google or Bing or Duck Duck Go and ended up here

Both of these are cool and if we are not already friends, then let's become buddies!

Not a super niche, keyword based style site

Basically there isn't really a niche or a keyword that you can steal for yourselves you horrible bastards.

Just kidding, but seriously I would do the same...​

However it is more of an authority site, so to speak, that I want to be a go to guide for both serious and fun articles.

Whilst some of the posts are based around keywords, they are super specific and you will have a bit of a time finding out the KW used or even replicating the content because it is well researched and written.

Even if you wanted to copy it, you would have to spend a bit of money and it isn't really a "get to position 1 of Google" kind website anyway.

It Might Help You

It may actually help those of you that are just starting out and help you to see just what a fully fleshed out website can be.

Now I am not trying to toot my own horn here, even though I do enjoy a good horn tooting...especially when there is a lady involved. However I am quite proud of this site and have big plans for it and have spent a few hundred dollars on it.

This doesn't mean that you need to spend this kind of money, my biggest cost has been content because I want to get it up and running as fast as possible.

I know I am on to something here as well, because I put it through my Stumbleupon test where it gained traction pretty fast and spiked at over 2,000 visitors for the 1st day, then around 800 visitors per day for the next ​6 days before trailing off, as is usual with these kinds of things.

Check out the screenshot below to see for yourself:​

SPAM Sandwich

It could get spammed to death, but I don't really know why because I am not really targeting any keywords here.

There is a possibility that it could get thousands of links sent to it by a pissed off arsehole, but I don't think this will happen​...I hope :O

Like I have said, it isn't really targeting any specific keywords and the few that I have chosen for the blog posts, I hope will get a boost form the overall authority of the site when it takes off.​

Let's Get To IT Then!

OK, so here you go, my newest project is...

A Few Notes For Context

  • It is a bit all over the place right now, because I had originally designed it to make use of Amazon, (along with other things), but since the ban I have been trying to move into other methods of making money form it.
  • I have a long term plan for it invloving mailing lists and creating my own product, but in the short term, I am just focusing on traffic from various methods like SEO, paid traffic (Facebook, Bing etc), and trying to create viral content
  • I am using a mixture of different methods ranging from Digital Marketers content engine, Rank XL long form "pillar posts", to Fat Stacks gallery lists. I hope that a mixture of these will create a viable, long term flow of traffic.

That's All For Now

So there you have it, my newest, latest and greatest (and most ambitious) site to date!

now I really have gone out on a limb here by sharing it with you guys, so I would really appreciate it if you gave me some feedback about it.

But you know what else would really help...if you could share the posts that you like on your social media with your friends and family so that it can get out into the wild a bit 🙂

I also really want you to follow along with me, so from now on, most of my posts are going to centered around this site.

I will add in other posts here and there, but I think I want to focus on this bad boy and see what happens 🙂

Next post, I will be talking about the plugins I am using, with 2 in particular that I hope will boost it into the stratosphere !

Please ask any questions in the comments and I genuinely would love to hear what you have to say because I really want to make a little community with you guys and ​if there is anything that I can do to help you out; all you need to do is ask 🙂

When Did Trying To Rank A Website, Become A Hobby?

Watch Mechanism
Every action has a reaction and every step can take you forward or backwards…like a game really!

I am aware of such things.

What a peculiar opening for an internet marketing blog.

But there is a reason for this. It seems that more than technical skill; you need to have a certain mindset to want to succeed in this game.

There’s something fun about it; you play the game and you try to win.

Winning means money, but than that it means validation. It means that the very thing you are obsessing about; is paying off.

The money is great and I want to live very well as a result and of course I also want everyone who I know to be in the same position.

But it is more than just money.

It’s a game…a hobby.

Something that has grabbed me and won’t let me go.

When did wanting to make money online become a full time hobby!?

I will quibble over spending $5 for a pair of socks, but think nothing of spending $500 on software!

It has taken hold and will not let go!

“As for me, I am tormented with an everlasting itch for things remote. I love to sail forbidden seas, and land on barbarous coasts.”

Herman Melville 
Moby Dick

What am I on about?

Well you know, I am member of quite a few different online marketing groups and forums etc and I overwhelmingly notice people in need of help to even just begin!

It can be pretty tricky to just get started, but the thing is, once you have made your first $, it starts to become addictive.

Scarily addictive.

In fact, for me it has become a hobby of mine and something that I am a little bit obsessed with. I am now 100% certain that I will be making my living online as soon as I can become more proficient and efficient at actually bringing in regular money.

Now I have had my fair share of success and failures, (mostly failures), but the point is that I want to keep going because I know that from each failure comes something learnt.

From each expensive and useless piece of software tat I waste money on, to the bad links I have bought comes knowledge; nothing else.

It seems that nowadays, the key to online success is taking things slow and steady and making actually useful content.

If someone is on your site looking for a cheap r/c drone for his son’s birthday then you should give that reader exactly what they want.

Make sure that you give that example a list of the 5 best and make each option a winner.

  • The best priced
  • Most features
  • Easiest to control
  • Most add ons
  • Steadiest with a camera

You get the idea.

Put them into a nice easy list and then give a short description of each.

Make your call to action nice and obvious and away you go!

drone

This is a hobby. A fun hobby!

Wait, is that it!?

Ah, you got me. So it’s not really that simple but rather bloody difficult and kind of confusing!

There are many different ways to start an online business, I myself focus on Amazon affiliate websites for the time being, until I get skilled enough to really earn the big beans other ways.

However one thing that keeps me going is the thrill of seeing money coming in, the learning and the technical aspects to it all.

Let me go through each one of these one by one:

Money 😀

So I am quite certain that anyone who says they are just doing this for fun; is a liar.

A liar, lar liar Jim Carrey from that film, what was called again? Oh yeah, Lair Liar!

Anyway,

I’m not necessarily talking about the lovely person who is just using their personal blog to document their wonderful life, traveling around Peru to see the world and treating it like an online diary of sorts.

No, those people perhaps do just enjoy blogging for the sake of blogging.

The people I am talking about are you and me.

The type of weirdo that will spend several days and weeks researching keywords for a website about Natural Ringworm Remedies just to sell a Clickbank product. Or even finding out about how to use a meat grinder effectively in order to get someone to buy a meat grinder though Amazon.

You see what I am getting at here right?

Basically, we don’t care all that much about the actual product we are promoting; we just want to make a sale and get some money in the bank to spend on beer.

Important Note

You should still always respect your readers and understand that they care about the product.

Not caring and disrespecting are different things

Money is at the very heart of why we are doing this.

However there is another reason that I personally enjoy, and if you are reading Harry Vs Internet, perhaps you do to. What am I talking about?

Learning. Learning all about the ins and outs. What Google is up to, should I “blackhat”, “whitehat or “moneyhat“.

Just learning lots and lots of online based things.

Inflating One's Brainial Cavity

Guess what course I enrolled in recently.

Actually I have enrolled in many courses, (the most useful so far being Rank XL – aff link), but there is one that is seemingly unrelated, but it is really to sate my copious thirst for knowledge.

I am currently in the process of learning Digital Branding & Engagement from Edx.

It is really interesting (and free!), but the main reason I decided to give it a shot is becuase I just want to learn more and more about marketing and all of that good stuff.

I just love to learn and I know that you also do. Why else would you be reading this blog!

The thing is, I have a genuine interest in marketing whether it be online or offline. In fact I am actually a marketing manager for a medium sized elephant camp in Luang Prbang, Laos – don’t worry, our elephants are treated very well and have constant supervision by a professional veterinarian.

In fact let me list the types of things I am interested in, and see if they are similar to your interests, in no particular order:

  • Making money
  • Marketing – online & offline
  • Search engine optimization (SEO)
  • Link building
  • How to rank a website
  • Conversions
  • Copywriting, (I am not a copywriter but I want to learn it)
  • Building websites
  • Science fiction
  • Brand building
  • Persuading people
  • Business
  • World affairs

Well I will stop there because the list will just go on and on.

Actually, let me know in the comments what kinds of things you are interested in learning about in the comments section below.

This kind of leads me on to the technical aspect of it all, (if you are on the bus and don’t want to fall asleep and miss your stop; I suggest you skip this step).

Total Technical Technicalities, Technically Treating Technicians Tactfully

Did you like that heading, I just made it up!

So waht do I mean when talking about the technical side of things?

  • SEO?
  • HTML
  • CSS
  • Silo’s
  • Other related and confusing website things?

Well all of them and more really.

If you are just starting out, then you should only be worrying about setting up a WordPress site in its most basic form, and then learning as you go.

However, once you become a little bit more comfortable with things, you can progress onto some of the more interesting things about building a website.

I will go through each of those points briefly, but I will not go into too much detail about them, but I will give you a link after each section to a website that I love and thoroughly recommend you also read…just don’t leave yet, read my post 1st 😛

SEO

Search Engine Optimization or SEO.

Nothing struck fear into my when I was just starting like SEO did!

It can be infuriatingly confusing when you start and can seem to be so opaque that you just want to throw in the towel. However the more you stick at it, the more you pick up and therefore the easier (and more obvious) it becomes.

At its most basic, it is just making sure your website adheres to some principles that make it easier for a search engine, usually Google, to crawl and show its users.

At its most advanced, it involves making sure you have quality links pointing at your site with relevant anchor text that all appears to be natural and “earnt”.

It also involves onpage SEO, often overlooked by most or not fully understood. You will read a lot about getting great links pointing towards your money pages, but without a properly optimized website; you will struggle to rank well.

Required reading: 

  1. Yoast
  2. Quicksprout
  3. Bruce Clay
  4. Backlinko
  5. Moz

HTML/ CSS

It almost seems unnecessary to bother learning about these things if you are going to use a Content Management System (CMS) like WordPress.

However it would be a big mistake to disregard it completely. Of course you don’t need to be able to make an entire website from scratch using just HTML, but you really should learn some basic things that will make your life easier in the long run.

NOTE: Remember that whole  on page SEO thing I went over a moment ago?

Well you will find that a basic knowledge in HTML and CSS will help you massively when optimizing your page.

For example, the best way to optimize; is to see your page as Google does. To so this you can right click on this page and click on the "view page source" option if you use Chrome. If you are using another browser, just find the option that has "page source" in it.

That, my friends, is how Google's little spider army sees your page!​

HTML – HyperText Markup Language

The building blocks of a website.

If you know some simple commands, you will be able to improve your users experiences as well as helping yourself out.

Headings:

– Title. Usually the thing you write in the Post Title bit of your post – this is NOT the SEO “title tag”

SEO Title Tag – If you are using an SEO plugin like Yoast SEO or All In One SEO, then this will be in the SEO options of that plugin:

Post vs SEO title

– Heading 2, used to create separate sections. For example with this post, each section has its own heading and subheadings to create a logical hierarchy which makes it easier for a search engine to crawl and a reader to navigate.

– Heading 3, used to separate each main category into different, but related categories. E.g.:

Best Meat Grinders

Best Meat Grinders Under $200

Product 1

Product 2

Best Meat Grinders Under $100

Product 1

Product 2

Why Use A Meat Grinder?

Fact 1

Fact 2

Etc, etc. You get the idea.

Useful commands:

I will give you 2 of the commands that I most commonly use with my websites.

  1. rel=”nofollow” – This stops a search engine from following the link to its origin.

    This is useful for a number of reasons such as not passing any “link juice” and stopping a search engine from following an affiliate link, (to help you to reduce the effect of having an affiliate website which sometimes search engines frown upon).

  2. target=”_blank” – Notice how when you click on a link on Harry Vs Internet, it opens up in another tab on your browser? Well that is this command doing that!

    This has the effect of keeping your readers on your website, lowering bounce rate, and keeping you in your reader’s mind.

    You see, if I just linked away from my site to another very interesting website, you would be so engrossed in the new site that you might forget about little old me 🙁

CSS – Cascading Style Sheets

Have you ever seen a website from the 90’s? Well go and Google it after you have finished this post and you will see that they are pretty…bare bones!

What CSS does is to make your site look pretty.

You should understand some basic things about it because it will help you when you want to reposition something on your site even if your theme doesn’t include an option. I mainly use it to change the color of things to how I like it.

Required reading:

  1. www.w3schools.com
  2. searchengineland.com
  3. usabilitygeek.com
  4. www.stonetemple.com/cascading-style-sheets-css-and-seo
  5. www.htmlgoodies.com

Siloing

I will not go into too much detail here because it is a bit complicated and I am still learning about it myself.

However, it is a way in which it make your website nice and easy to navigate for both search engines and also humans, as well as being a way to recycle “link juice” around the related pages.

Required reading:

  1. www.bruceclay.com
  2. nichesiteproject.com
  3. www.nohatdigital.com
  4. www.gotchseo.com

Why Did I just go off tangent there and start detailing all of those things?

Now do you see what happened with that whole post?

This was for 2 reasons:

  1. I didn’t really plan this post that well
  2. I want to get across to you how this whole online thing has become my hobby – This point is best!

I ended up talking more about why I enjoy making websites than anything else. In part because I also enjoy writing!

But you can see how making websites has become on of my hobbies purely by the excitement I have when writing about it.

Harry Vs Internet was created in part because I have learnt so much in my short journey, that I want to share what I know with you and hopefully help in some way to turn this kind of thing into your hobby as well.

I promise you that when you start to look at it in a fun way, you will really start to want to create more and more value and will slowly leave behind the attitude of wanting a quick fix of cash; and move more towards a long term mindset and want to succeed.

Summary

Online marketing is a huge subject and full of success and failure. By turning it into a hobby, it becomes slightly easier to just get on with the process of starting and earning.

The thing is, that when you only think about it as a business or a means to an end, then you will always be procrastinating. What if I do this? How many links? What theme is best for Amazon affiliate/ AdSense/ Clickbank?

When you start to treat it like a hobby, you will start to become interested in the nuts and bolts and want to teat things out to see what works the best etc.

In order to test, you need to start.

So turn your online activiteis into a hobby and just go out and start something!