Why I Bought An Adsense Advertising Website

Hello other internet SEO crazy people.

I decided to conduct another experiment, but this time in a tried and tested money spinning thing namely, Google’s AdSense adverting.

Is This Post For You?

So you can decide whether to waste your time reading something that is of no use you, I have decided to list some quick points about what this post will cover.

Because I'm super nice like that and everyone wants to be my friend.

  • Why I bought a ready made AdSense website
  • Why I decided to give an AdSense advertising website a go
  • What kind of return on investment (ROI) do I hope to get
  • How I will promote it
  • What my next steps will be

Reading time: Medium

Why Did I Buy A Ready Made AdSense Website?

Good question and the answer is probably not what you expect or want to hear.

Basically, I get bored very quickly and have the attention span of a 9 month old baby and I am always looking for new and interesting things to do to keep my childlike brain amused.

I already have 1 moderately successful niche Amazon style website that is making me a nice $5-600 per month which I am using to reinvest into other wacky internet adventures, (they do exist).

I am also working on 1 other niche website that seems to still be in the Google sandbox right now, but it is starting to peek its head above the parapet and getting a bit of SERP movement. Time will tell if it makes money or not. I hope it does because I have invested a good few $000’s in it!

In fact that website was another one I bought ready made. You may be seeing a pattern here, I am a bit lazy. I can make websites on WordPress without an issue, but sometimes I just don’t want to!

Anyway, the reason I went ahead and ordered one from my new favorite SEO marketplace;Market Source, (which by the way you should really check out).

I read the description carefully and weighed up some options such as whether the money would be better spent on links or content, and then just thought to myself, bugger it, for the price that it was, $139, it was worth a punt to see what happens.

Well needless to say, I waited a while because the guaranteed date was around 1 month and I tried to get it out of mind as to whether I had given my hard earned, (Amazon) money to some sort of mastermind, internet based crook. The internet is full of them from Nigerian Princes all the way to Nigerian Kings, there are naughty folks who just want to take your money without anything.

However Market Source gives you the option to get a refund if not satisfied and seeing as you pay via Paypal, that kind of thing didn’t worry me too much.

And then, out of the blue, about 2 days before the deadline came a message from the creator.

mysteryboxWill you choose the mystery box like I did with an AdSense advertising websiteIt wasn’t quite finished, a bit rough around the edges and a completely different niche to what I had asked for, but he gave me the option to get my money back or if I wanted to continue, he would carry on improving it and SEOing the hell out of it until it made at least $100 a month.

I thought, yeah I’ll take it why not. The guy seemed nice enough and although $139 is a lot of money, my life would not be decimated by losing it…but it could be greatly improved by going ahead.

So I took the mystery box so to speak and went from there.

On the whole I am actually very happy with it. 

Although he changed the niche from what I originally asked for, which was home security, the niche he changed it to was probably better. This one had less competition, better prospects for organic keyword ranking and a good cost per click.

Was it the right decision?

Time will tell, however it is already starting to rank in the top 100 of the Google search results. This may sound a bit rubbish, but believe me I am very happy with this!

You see, I have done nothing to it for it to get to those positions and I have 3 pretty alright keywords in the first 2 pages.mysterybox

Why I decided to give AdSense advertising a whirl

So far in my short year and a bit of trying to get serious making money online; I have only really focused on Amazon affiliate websites as a way to get some cheddar flowing into my bank account.

However after laser focusing for a year on Amazon, I wanted to give something else a go and see what kind of returns I could get from it. I have read stories of people not doing that badly off AdSense websites and decided to find out what the fuss is all about.

Now don’t get me wrong:

This is a proper website with proper, useful information that real people are actively looking for help with. In fact, my AdSense website is based around a very specific piece of hardware that has super low local monthly searches according to Long tail Pro.

Actually, the main focus keyword only has around 1,900 local searches per month and that is sitting at around the middle of the top 100 search results. However the other keywords that I am tracking using SerpBook, are all 200 searches and below, mostly below 100 in fact.


I understand and already know that the key to the best AdSense websites is traffic and lots off it, but remember, I am not aiming for a proper authority style type of website

I know that Google already has lots of very related advertisers for my niche who are willing to pay anything from $1-$3 per click.

I will talk about what I expect to make in reality in more detail in the next section, but I am not expecting to get rich quick, rather to conduct a test and if it works, to get an nice little extra coming in every month.

What Kind Of ROI Am I Expecting For My AdSense Advertising Website Case Study?

I very briefly touched on this in the previous section, but to be more specific, I hope to achieve around $30 – $100 per month form this website.


If this website turns out to be relatively successful and is earning a certain amount I am yet to think about; I might even try to turn it into something a bit more authoritative and increase the traffic.

The great thing about this particular AdSense advertising website, is that its creator chose a great domain name for it, i.e. exact match, but also not spammy and something that could also refer to the overall niche in general.

What I mean by this is that, let’s say the niche is about hidden hair extensions, (it isn’t!), then the domain is:


As you can see, it is both exact match, but also can be turned into an AdSense website about hair extensions in general that just happens to have an interesting sounding name.

Will this website change my life so that I can sit on a beach somewhere sipping cocktails whilst Swedish supermodels caress me in a suggestive manner?


Will this website help me gain a deeper understanding of niche website building, ranking factors & other various useful things, whilst also earning a little bit of extra cash?

The first part, Yes.

The second part, I hope so!

As I have said, this is really just an experiment to see what kinds of things really make money on the internet and to have a go for myself.

There is so much to take in when you first start internet marketing, that it is very easy to get making money fatigue, of which symptoms include:

  • Becoming a serious SEO bore
  • Getting frustrated about finding a niche
  • Getting frustrated about people telling you that finding a niche is easy
  • Getting frustrated about how to do keyword research
  • Getting frustrated about telling you that keyword research is easy
  • Desperate to quit your job and live life in your pajamas, (not me, I work with elephants!)
  • Finally getting a website up and running and either spending a ton of money or time putting up content, but getting frustrated that you are not even in the top 100 after 5 months
  • Getting frustrated

So as you can see, I have been through all of these symptoms myself and I really do understand people getting disillusioned with the whole IM world.

So really, what I am trying to get across here is that you have really got to have realistic expectations. I would love for my websites to make me $10,000 a month on complete autopilot, but that just doesn’t happen in the real world.

You look at the guys earning the real money and you will soon understand that, although they can live the good life and pretty much live their lives however they want; they still work bloody hard and there online activities are fully fledged business ventures.

So therefore, I will be extremely happy if I make even $10 per month extra with this Adsense advertising website, because:

  1. It will validate me by showing me that it is possible to make a recurring amount of money, no matter how small, with Google’s AdSense adverting program
  2. The website will be paid for after 14 months, and in that time, I will probably endevour to increase traffic and income

So there you are, the ROI I hope to get is obviously a lot, but the ROI I realistically think this website will achieve is likely to be well under $100 per month. 

How Will I Promote My Amazing AdSense Website?

How indeed?


Link buliding 

The only thing that I have actually done so far, is to clean up the content a little bit and optimize it for readability somewhat.

Having links pointing to an adsense advertising website will increase its rankI have also sent a basic $60 Hoth package its way targeting a selection of the homepage and inner pages with the various different keywords I want to rank, as well as other keywords for anchor text diversity.

If, after the package has run its course, I can see some nice movement in the right direction, I will start to send some big daddy links its way and try to get some of my keywords dripping into page 1 of Google’s SERPS.

I am not really focusing on the other search engines at the moment because, you know, Google!

Also, if you are ranking on Google, then chances are that you will also be ranking somewhere on the Bings and Asks etc.

That said, if it is performing well on the big G, then I will invest a bit more energy to get my keywords ranking on the other search engines, (duckduckgo.com anyone?).

Content creation

I have also had one new article created based around a super, duper long tail keyword with I think around 10 monthly searches!

I am feeling a bit lazy right now, so I decided to buy content, and again for this I used Market Source who is increasingly becoming my go to place for SEO related things.


My hope is that this particular keyword is long enough to have a decent amount of variation, and obscure enough to rank quite quickly, and at the time of writing, (7th October 2015) after only 2 days of being published and having 0 links or promotion, SerpBook is telling me that it is already at position 26, having jumped 138 places in a day!

I have already found 20 long tail keywords that I will create content around and hopefully they will move in the same way. I will wait a bit to see how they dance around with Google first before I send some juicy links to them.

What else?

Apart from the 2 points just spoken about, I don’t really plan to go crazy marketing this website too much.

I will probably scour some hardware forums and websites giving useful content to others and where it is natural and safe to do so, also posting a link to my AdSense website.

Just keep adding content is the name of the game for me right now. I read somewhere that the best way to make money with Google AdSense, is to add anything from 80-100 pages of useful content scattered with lots of long tail keywords and their subsequent LSI‘s

What Are My Next Steps, How Will I Proceed?

I think that this should be pretty much answered by now.

I will take a bit of a hands off approach, whilst adding some more content based around certain keywords that I have already found using Long Tail Pro, (if you haven’t already got it you should really get it and use it, you can get it here).

I will wait a month or 2 before I do any serious link building, because I want to see how my AdSense website’s creator will build his own links to it and what he will do to promote it.

I will make sure to post updates and keep you posted as to the results that I get, (or don’t get), and hopefully help you see what kinds of things work, and what just plain doesn’t.

In the mean time, you can ask me any questions using the form below, and I will get back to you as soon as I can.

Update: 20/10/2015

Just a quick update to let you guys know that it is going very well and the creator has also messaged me and told me he has started the link building process at tier 3.

Update: 30/12/2015

Wow, long time no update here, eh!

Well this is just a quick one to say that I have been adding 1 or 2 extra posts to the site and they have been ranking pretty well.

You can check out just how well by visiting my keyword satisfaction post.

I also want to mention that whatever link build the creator has done, seems to be paying off quite well.

The site has gone from a DA of 0 to 13 in the space of a few months, which is pretty alright. The PA of the homepage is also around 27 which is actually very high for such a young site.

I will continue to slowly update the site and then maybe start some outreach and link building to see if I can make a return on this site. However progress will be slow because I am now trying to stay focused on my newest toy, a brand new niche website and I am keeping it updated with fresh content and documenting it for you guys over at the Niche Site Case Study post.

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