I have 2 websites that accept guest posts and whilst I don’t have much experience with outreach myself, I have a fair amount of experience with…inreach (?)
So to that end I decided to put this list together detailing what I think you should do to get your outreach in order.
IT’S BLOODY DIFFICULT
Personally I hate outreach, (I know that I said I liked it before but I changed my mind), I get really nervous about it, then I end up procrastinating for about 2 hours and end up searching about Who would win in a fight: 1 gorilla or a pack of 3 wolves?
I get it and I am with you my brothers and sisters...outreach sucks balls.
This is exactly how I feel when I do outreach.
Some people love and more power to them, but it isn't really my cup of tea.
However there are some things that might make it easier...
Things You Can Do To Make Outreach More bearable and Reduce Your Fear of Rejection
As I say, I am actually in the position of receiving guest posts, so the following points are mainly my pet hates and the kinds of things that make me not even bother to reply:
Write or pay for a good post
It will get shared much more.
Not much more to say about this point but it is kind of related to all of the other points.
Don’t just do it for a link
most bloggers are pretty savvy about SEO nowadays and do you really think that a website owner is going to risk their site getting smacked down by Google just so you can muscle in an link like: “best dick pump expander” back to your shitty penis enlargement affiliate website? (Answer: no).
I know that it is kind of annoying because let's be honest here, we all want a juicy link, however if you go in with the attitude that you want to help the website you are submitting to, they are waaaay more likely to help you out with this.
I have actually let people get a nice in content back link because they were so helpful.
If the site is of a medium size and authority, (I guess like 100+ posts of decent content and DA 30+), then you had better believe that the webmaster has put in a not insignificant effort to get it to that stage.
Be slightly considerate and just follow their guidelines and put even the tiniest amount of effort in the grammar and layout.
Make sure to understand what kind of content that site actually puts out themselves
I.e. if they have a tech site, then make your guest post about tech or at least somewhat vaguely tech related.
You would be surprised the amount of times I get a guest post to my health site that is like: “Why you Should Buy the Best Running Shoes”.
That sounds great on the outside because running and health go together like a fart and a piss, but upon further inspection of these kinds of posts, they only want to shoehorn in their exact match anchor text, (see point 2).
DON’T USE A SCRIPT FROM AN IM WEBSITE
Seriously, I cannot tell you the amount of time I have read a blog post from like Authority Hacker or something, that gives an example of a script they use; only to be bombarded with emails using that script almost verbatim!
Please for the love of the guest posting script Gods, just write an outreach email that is somewhat original.
It really isn’t that difficult to come up with something and if I am getting these kind of canned outreach emails, you can bet your arsehole that other webmasters are.
Even if a webmaster is not au fait with SEO and SEO type blogs, you should understand that they are not stupid and the penny will drop soon enough and will make them fed up and possibly even consider scraping their write for us page.
Use something like Buzzsumo
I use the free option and just type in a keyword about something I think is interesting and related to their site, then see what comes out.
Then either I will research and write myself or hire a writer.
This way you should be able to see what is popular and then stand a better chance at getting a response.
If you are sending a list post; it had better be a good un’.
Honestly I have lost count at the amount of times I have received a post like: “10 Methods to Lose Weight”, and upon reading it, it is garbage like 1. Go running, 2. Jump about bit or whatever and it is just some boring, regurgitated shit that some dickhead has probably just copied from a website from 2002 and then placed into The Best Spinner.Anyway,
THAT’S NOT COOL and did I mention boring.
That said, I have received some pretty descent list posts that are obviously well researched, nicely written and had some care and attention put into crafting them.
Don’t use the same post for all of your outreach
I do have a premium Copyscape account and I know how to use it.
If I have to use up one of my 5 cent credits only to find out it has been plastered all over the web; I am going to be a bit peeved.
Provide value and you should be rewarded
I have published some really good guest posts from people and I have actually gone the extra mile for them in terms of promoting the post and also their website via my (small) list and (small but growing…like the product from point 2 really) social media channels.
The really good guest posts regularly get viewed and people actually visit their site.
So a great guest post can get you the coveted double whammy of a nice in content back link + real referrals.
So that is kind of my rant and now I am focusing on going full on beast mode in my outreach with some of my websites, it has been a valuable lesson to learn what a normal human webmaster thinks when they receive pitches.
There are more points but I just wanted to rant and cover the basics.
If you have any other stories about bad guest posting then you can let me know in the comments so we can all have a good old laugh and bumsmack about it.